Elizabeth Alashe

Elizabeth Alashe is a determined and enterprising woman who runs a clothing and provision store in Kagini, Abuja. With a keen eye for fashion and a passion for serving her community, Elizabeth has built her business from the ground up, aiming to provide quality products to her customers while supporting her family.

Elizabeth has faced several challenges in her journey as a small business owner. One of the primary issues has been the constant need for more capital to stock her shop adequately. Economic fluctuations and rising costs of goods have made it difficult for her to keep her inventory at optimal levels, limiting her ability to meet customer demand. Despite having a shop, the lack of sufficient funds to stock a diverse range of products has hindered her business growth and profitability.

Contact with Frugal Empowerment Foundation:
Elizabeth’s life took a positive turn when she became a beneficiary of the Frugal Empowerment Foundation (FEF) Small Business Empowerment (SBE) program. Through the program, she received seed funding that helped her stabilize her business and take initial steps towards expansion. The support from FEF has been instrumental in giving her the boost she needed to keep her store running and attract more customers.

The seed funding from FEF allowed Elizabeth to purchase more stock for her store, increasing the variety of clothing and provisions available to her customers. This not only improved her sales but also enhanced her reputation within the community as a reliable and well-stocked shop. The increased inventory has helped her meet the needs of her customers more effectively, leading to higher customer satisfaction and repeat business.

Future Needs:
Although the support from FEF has been transformative, Elizabeth still faces significant challenges that require further assistance. To fully capitalize on her shop’s potential, she needs additional funding to stock a broader range of products, invest in marketing, and possibly expand her store space. Adequate financial support would enable her to transform her business into a thriving enterprise, capable of providing even better services to her community.

Call for Support:
Elizabeth Alase’s journey is a testament to the power of determination and the impact of timely support. However, to sustain and grow her business, she needs continued assistance. By visiting her page on the Frugal Empowerment Foundation website, supporters can learn more about her business and contribute to her success. Every donation can make a significant difference, helping Elizabeth build a brighter future for herself and her community.